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Go Local

Go Local this Holiday Season

November 15, 2018 | Return to News & Updates

Planning some shopping to spread cheer this holiday season? County National Bank encourages you to consider picking up a one-of-a-kind creation from your local small businesses and give the gift that keeps on giving.

Did you know every dollar spent at independent businesses is returned threefold to your local economy? Or that small businesses create two out of three new U.S. jobs annually? So when you patronize local establishments, you’re not only putting your hard-earned dollars to work in your community, you’re supporting the economic engines that fuel our national economy.

Independent, community-serving businesses typically consume less land, carry more locally made products, locate closer to residents and create less traffic and air pollution, so it’s good for the environment too.

And locally sourced goods and services like those found here in Michigan are often crafted by local artisans and are exclusive to our region, making for memorable gift-giving during the holidays and beyond.

If you prefer your gifts without a shiny bow—like 25 percent of respondents noted in Deloitte’s 32nd Annual Holiday Survey—gift an “experience” to watch a local band, dine at a family-run restaurant, or attend a holiday event with friends and family.

Celebrations outside the home, including holiday entertaining and socializing, represent roughly 40 percent of total holiday spending and are another way to support small businesses. What an amazing way to celebrate the holidays with your loved ones AND give back to the local economy.

Our local businesses depend on you to stay in business. Instead of going to the corporate big name stores this holiday season, shop locally and support the entrepreneurs in our communities. You may even be surprised at the cool products you find!

What is your favorite local purchase this holiday season? Tell us on Facebook by using the hashtag #GoLocalHolidays.

Show support for entrepreneurs and small businesses throughout the year by continuing to shop local. To learn more about how County National Bank supports local small business and the community, visit www.CountyNationalBank.com. To find out more about Go Local, visit www.icba.org/golocal.